top of page

Resume

Work
Experience

Assistant Manager, Marketing Strategy

Warner Bros. Discovery

03/2024 - 07/2024 | Los Angeles, CA

  • Directed cross-functional team of 7 people from marketing, analytics, social, and creative teams in development and execution of brand strategy and integrated marketing campaigns for key franchises, increasing viewership by 15% in four months. 

  • Synthesized 10,000 data points into global brand strategy for Discovery Channel's Shark Week, achieving 25M viewers, #1 network ranking, and 10% ratings lift.

  • Negotiated cross-promotional partnership between MotorTrend and Zynga’s CSR2 Racing game, generating 1.5M impressions and $510K in media value.

  • Used organizational skills and attention to detail to develop comprehensive resource allocation system within Airtable platform, improving team utilization rate by 25% and reducing marketing spend by 30%

  • Spearheaded MotorTrend brand strategy improving ratings by 10% through optimizations based on data-driven analysis of campaign performance.

Associate Manager, Marketing Strategy

MotorTrend Group

10/2021 - 02/2024 | El Segundo, CA

  • Led cross-functional team of 10 members from marketing, social, consumer insights, PR, and creative teams in creation and implementation of global marketing strategies across content portfolios, driving 20% annual increase in viewership.

  • Piloted marketing and customer acquisition efforts for Free Ad Supported Television (FAST) business. Secured 15 platform partnerships and 173M+ monthly active users (MAU) in two years, exceeding profit targets by 1.5x and performance KPIs by 3x-15x.

  • Led product team in development and implementation of anti-churn initiative for signature live event, reducing year-over-year churn by 60% while increasing customer acquisitions by 4x and app downloads by 10x.

  • Orchestrated execution of co-branded marketing activations across brand, content, and consumer touchpoints for 36 Mecum Auctions live events, driving 17% increase in fan engagement.

  • Managed development of 2,500+ creative assets through external agency partners, ensuring brand consistency across all channels and alignment with business strategies.

  • Conducted thorough campaign postmortems, optimizing marketing performance through data-driven analysis, increasing year-over-year revenues by 10% and ratings by 15%.

  • Served as campaign GM - directed brand strategy, crafted creative briefs, established KPIs, built and managed marketing calendars, guided GTM implementation, and reported to stakeholders.

MBA Intern: Global Brand Team

Mattel

06/2021 - 08/2024 | El Segundo, CA

  • Spearheaded brand management initiatives for World Wrestling Entertainment franchise within Mattel's Action Figures portfolio, contributing to $258M in gross revenues and exceeding Q2 sales targets.

  • Supported category planning for 9 SKUs by using research skills to conduct global trend scans and white space analyses that fed into Q4 line architecture.

  • Developed innovative solution to workflow bottlenecks, improving process efficiency by 15%.

  • Created data-backed learning plan to support DTC expansion for Mattel's premium collector brand; informed product marketing initiatives and used interpersonal skills to secure senior buy-in.

  • Executed research projects using Nielsen, IRI, and Tableau to analyze POS data and used presentation skills to provide recommendations to leadership, driving brand development, pricing, packaging, positioning, and line planning strategy.

  • Owned presentation development for internal GTM deliverables; successfully aligned stakeholders across content, retail, and digital.

Creative Producer

(Ignition/Troika/MOCEAN/Ant Farm (Various Agencies)

08/2013 - 08/2018 | Los Angeles, CA

  • Generated $2M+ in annual agency revenues by conceptualizing and crafting advertising campaigns and brand narratives for Disney, NBCUniversal, Warner Bros. Discovery, Netflix, ESPN, Mattel, Hasbro, and other major entertainment and CPG clients.

  • Directed cross-functional teams of up to 12 creatives, oversaw budgets ($5M+), handled P&Ls, built campaign timelines, implemented client feedback, and ensured on-time deliverables, achieving 97% on-time delivery rate.

  • Maintained consistent client satisfaction, driving 95% retention through transparent communication, results-driven execution, and effective relationship management.

  • Created compelling pitch decks and presentation materials to support account management and business development opportunities; earned 5 new accounts through persuasive storytelling and strong presentation skills.

  • Spearheaded redesign of internal production pipeline, boosting workflow efficiency by 25% and increasing agency profits through reduced project completion time.

  • Co-launched Ignition Creative’s physical production division, generating $1M+ in first-year revenues and establishing sustainable profit center.

  • Led creative ideation and production of integrated marketing campaign for "Crazy Rich Asians," driving $238M in global ticket sales and earning film a rank among top-10 highest-grossing romantic comedies of all-time.

Skills & Expertise

Technical Skills

  • Cross-Functional Collaboration

  • Brand Management

  • Brand Positioning & Messaging

  • P&L Ownership

  • Budget Management

  • Project Management

  • Campaign Optimization

  • Go-to-Market (GTM) Strategy​

  • Microsoft Office Suite

  • Google Suite

  • Asana

  • Airtable

  • Basecamp

  • Notion

  • Trello​

  • Keynote

  • Competitive Analysis

  • Marketing Metrics & Analytics

  • Strategic & Creative Briefs

  • Creative Asset Development

  • Client & Vendor Relations

  • Stakeholder Management

  • Consumer Insight Analysis

  • Lead Generation

  • Wordpress

  • Figma

  • Canva

  • ChatGPT

  • Tableau

  • Nielsen

  • IRI

  • NPS​

Education

University of Southern California

Master of Business Administration

Los Angeles, CA

​Honors & Activities: Dean’s List, Business of Entertainment Association, Graduate Marketing Association, USC Alumni Association, Trojan Entertainment Network

Tulane University

Bachelor of Science; Marketing & Management

New Orleans, LA

Honors & Activities: Dean’s List, Tulane Hillel

Certifications

AI Essentials | Google

Introduction to Generative AI | Google

bottom of page